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2012-03-30 — bloomberg.com

The crash calls attention to the way many ETNs, which are more complex and risky than exchange-traded funds, open the door to markets where individual investors normally can't venture without brokerage approval. It also may sour small investors on exchange-traded products, an industry that has grown to almost $1.2 trillion in U.S. assets because of the popularity of low- cost ETFs.

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